A Whole New Mind: Why Right-brainers Will Rule the Future is a book by Daniel H. Pink, author of Free Agent Nation. A Whole New Mind posits that the future of global business belongs to the right-brainers. The book was published by Riverhead Books on March 24, 2005.
A historical narrative begins the text by outlining four major "ages":
In the fourth stage, Pink focuses on the way in which businesses can become successful.
Pink references three prevailing trends pointing towards the future of business and the economy: Abundance (consumers have too many choices, nothing is scarce), Asia (everything that can be outsourced, is) and Automation (computerization, robots, technology, processes).
These trends, Pink writes, bring up three crucial questions for the success of any business:
When these questions are present, creativity becomes the competitive difference that can differentiate commodities. Pink outlines six essential senses:
Businessman
Author
Military
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Journalist
Writer
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Author, Speaker