Seth Godin

Seth Godin (1960-)


Seth Godin (born July 10, 1960) is an American author, entrepreneur, marketer, and public speaker. He is the author Tribes and Linchpin are his two best-selling books, while Free Prize Inside was a Forbes Business Book of the Year in 2004.

Born in Mount Vernon, New York, Godin graduated from Williamsville East High School in 1978. He received degrees in computer science and philosophy from Tufts University, followed by a MBA in marketing from the Stanford Graduate School of Business.

From 1983 to 1986, he worked as a brand manager at Spinnaker Software.

After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.

In the same offices he met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.

As of April 27, 2014, Godin is the author of 17 books: Tribes and Linchpin are his two best-selling books, while Free Prize Inside was a Forbes Business Book of the Year in 2004. Additionally, during its first two years of release, Purple Cow sold over 150,000 copies in over more than 23 print runs. The Dip was a Business Week and New York Times bestseller. In the early 1990s, he created a 10-book series for children titled Worlds of Power, which was written by various writers. Each of the book's plots is based on a video game and are written in a novelized form. Godin also releases a daily blog.


Bibliography: Find Seth Godin books at


  • Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press.
  • Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group.
  • Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster.
  • Godin, Seth (1998). If You're Clueless about Selling: And Want to Know More. Dearborn Financial Publishing.
  • Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. Book online – Detailing the idea of Viral marketing
  • Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. p. 112.
  • Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press.
  • Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable. Portfolio. p. 224.
  • Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea. Penguin USA Portfolio. p. 256.
  • Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Portfolio Hardcover.
  • Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. Portfolio Hardcover.
  • Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. Portfolio Hardcover.
  • Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Portfolio Hardcover.
  • Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync?. Portfolio Hardcover. ISBN 1-59184-174-7.
  • Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio Hardcover. p. 160.
  • Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio Hardcover. p. 256.
  • Godin, Seth (2011). Poke the Box. Portfolio Hardcover.
  • Godin, Seth (2011). We Are All Weird. The Domino Project.
  • Godin, Seth (2012). The Icarus Deception: How High Will You Fly?. Portfolio Penguin.
  • Godin, Seth (2012). V Is for Vulnerable: Life Outside the Comfort Zone. Portfolio Hardcover.
  • Godin, Seth (2013). Whatcha Gonna Do with That Duck?: And Other Provocations. Portfolio Hardcover.
  • Godin, Seth (2014). What To Do When It's Your Turn (and it's always your turn). Seth Godin.

Seth Godin 's famous books

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