Competitive Strategy: Techniques for Analyzing Industries and Competitors

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Competitive Strategy: Techniques for Analyzing Industries and Competitors

By Michael Porter

Book overview

Competitive Strategy: Techniques for Analyzing Industries and Competitors. Porter's five forces analysis is a framework that attempts to analyze the level of competition within an industry and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of an Industry.

Competitive Strategy: Techniques for Analyzing Industries and Competitors quotes