Built to Last: Successful Habits of Visionary Companies

Built to Last: Successful Habits of Visionary Companies

Built to Last: Successful Habits of Visionary Companies

By Jim Collins

Book overview

Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras. The first edition of the book was published on October 26, 1994 by HarperBusiness.

The text outlines the results of a six-year research project into what makes enduringly great companies. Two primary objectives for the authors’ research goes as follows: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so they can influence management”. The research conducted by Collins and Porras was articulated in Built to Last, presenting valid examples based on stories and research data. The book is said to be "one of the most influential business books of our era".

Built to Last: Successful Habits of Visionary Companies quotes