Eric Ries (1978-)

Eric Ries quotes

• Anything those customers experience from their interaction with a company should be considered part of that company’s product.

  Eric Ries

• Build - Measure - Learn. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.

  Eric Ries

• The Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.

  Eric Ries

• Anything those customers experience from their interaction with a company should be considered part of that company’s product.

  Eric Ries

• The goal of a lean startup is to learn what is valuable to the customer.

  Eric Ries

• Our job is to find a synthesis between our vision and what customers will accept, not just to capitulate.

  Eric Ries

• If we do not know who the customer is, we do not know what quality is.

  Eric Ries

• A startup is a human institution designed to create under conditions of extreme uncertainty.

  Eric Ries

• To improve entrepreneurial outcomes and hold innovators accountable, we need to focus on the boring stuff: how to measure progress, set up milestones and prioritise work.

  Eric Ries

• You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand. It is unacceptable to take anything for granted or to rely on the reports of others.”

  Eric Ries

• Entrepreneurship should be considered a viable career path for innovators inside large organizations.

  Eric Ries

• A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.

  Eric Ries

• Be tolerant of all mistakes the first time, not don't make allow the same mistake twice.

  Eric Ries

• Innovation requires a new approach. Traditional approaches to business don’t work for innovative products.

  Eric Ries

• Lean allows you to maximise your efforts for learning, speed and focus.

  Eric Ries

• Have a clear vision, but be flexible on detail. Know where you’re going but be open to how you get there.

  Eric Ries

• Don’t make the mistake of confusing your new customers by focusing too much on demands from your early users.

  Eric Ries

• The only way to win is to learn faster than anyone else.

  Eric Ries

• This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.

  Eric Ries