Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

Richard Branson

If people aren't calling you crazy, you aren't thinking big enough.

Richard Branson

Luck is what happens when preparation meets opportunity.

Richard Branson

You don't learn to walk by following rules. You learn by doing, and by falling over.

Richard Branson

Life is a helluva lot more fun if you say yes rather than no.

Richard Branson

If you aim higher than you expect, you could reach higher than you dreamed.

Richard Branson

Respect is how to treat everyone, not just those you want to impress.

Richard Branson

One thing is certain in business. You and everyone around you will make mistakes.

Richard Branson

Never take your eyes off the cash flow because it's the life blood of business.

Richard Branson

Doing good is good for business.

Richard Branson

Train people well enough so they can leave, treat them well enough so they don't want to.

Richard Branson

Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.

Richard Branson