Luck is what happens when preparation meets opportunity.

Richard Branson

If people aren't calling you crazy, you aren't thinking big enough.

Richard Branson

If you look after your staff, they'll look after your customers. It's that simple.

Richard Branson

Only a fool never changes his mind.

Richard Branson

Train people well enough so they can leave, treat them well enough so they don't want to.

Richard Branson

Listen more than you talk. Nobody learned anything by hearing themselves speak.

Richard Branson

Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.

Richard Branson

Breaking the rules and challenging convention is in the DNA of every successful entrepreneur.

Richard Branson

Respect is how to treat everyone, not just those you want to impress.

Richard Branson

You don't learn to walk by following rules. You learn by doing, and by falling over.

Richard Branson

If you aim higher than you expect, you could reach higher than you dreamed.

Richard Branson

Material things are delightful, but they're not important.

Richard Branson