Burger King (BK) is an American global chain of hamburger fast food restaurants. source
Burger King (BK) is an American global chain of hamburger fast food restaurants.
After Insta-Burger King ran into financial difficulties in 1954. source
After Insta-Burger King ran into financial difficulties in 1954.
The 1970s were the "Golden Age" of the company's advertising, but beginning in the early-1980s, Burger King advertising began losing focus. source
The 1970s were the "Golden Age" of the company's advertising, but beginning in the early-1980s, Burger King advertising began losing focus.
In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B). source
In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B).
Burger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. source
Burger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products.
In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King's signature product since. source
In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King's signature product since.
Conversely, Burger King has introduced many products, which failed to catch hold in the marketplace. source
Conversely, Burger King has introduced many products, which failed to catch hold in the marketplace.
Some of these failures in the United States have seen success in foreign markets, whereBurger King has tailored its menu for regional tastes. source
Some of these failures in the United States have seen success in foreign markets, whereBurger King has tailored its menu for regional tastes.
December 31, 2016, Burger King reported it had 15,738 outlets in 100 countries. source
December 31, 2016, Burger King reported it had 15,738 outlets in 100 countries.
Burger King has historically used several variations of franchising to expand its operations. source
Burger King has historically used several variations of franchising to expand its operations.
The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. source
The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King.
Pillsbury's management tried several times to restructure Burger King during the late 1970s and the early 1980s. source
Pillsbury's management tried several times to restructure Burger King during the late 1970s and the early 1980s.
The most prominent change came in 1978 when Burger King hired McDonald's executive Donald N. Smith to help revamp the company. source
The most prominent change came in 1978 when Burger King hired McDonald's executive Donald N. Smith to help revamp the company.
In North America, Burger King Corporation is responsible for licensing operators and administering of stores. source
In North America, Burger King Corporation is responsible for licensing operators and administering of stores.
When Burger King Corporation began franchising in 1959, it used a regional model where franchisees purchased the right to open stores within a geographic region. source
When Burger King Corporation began franchising in 1959, it used a regional model where franchisees purchased the right to open stores within a geographic region.
The company (Burger King) operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations such as pensions. source
The company (Burger King) operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations such as pensions.
The majority of Burger King restaurants, approximately 90%, are privately held franchises. source
The majority of Burger King restaurants, approximately 90%, are privately held franchises.
