Give me a child and I'll shape him into anything.

B. F. Skinner

Properly used, positive reinforcement is extremely powerful.

B. F. Skinner

The methods of science have been enormously successful wherever they have been tried. Let us then apply them to human affairs.

B. F. Skinner

The major problems facing the world today can be solved only if we improve our understanding of human behavior.

B. F. Skinner

The environment will continue to deteriorate until pollution practices are abandoned.

B. F. Skinner

The consequences of an act affect the probability of its occurring again.

B. F. Skinner

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

B. F. Skinner

Education is what survives when what has been learned has been forgotten.

B. F. Skinner

Traditional views… have proved to be inadequate. They are largely responsible for the situation in which we now find ourselves. Behaviorism offers a promising alternative.

B. F. Skinner

The way positive reinforcement is carried out is more important than the amount.

B. F. Skinner

I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.

B. F. Skinner

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

B. F. Skinner