Clif Bar & Company is an American company that produces organic foods and drinks. source
Clif Bar & Company is an American company that produces organic foods and drinks.
The company's Clif Bar flagship product, CLIF Bar, was created by Gary Erickson and Lisa Thomas. source
The company's Clif Bar flagship product, CLIF Bar, was created by Gary Erickson and Lisa Thomas.
The Clif Bar's company is based in Emeryville, California, and is privately held. source
The Clif Bar's company is based in Emeryville, California, and is privately held.
In April 2013, Kevin Cleary was named CEO of the company Clif Bar; CFO Boragno; co-owners Erickson and Kit Crawford became co-chief visionary officers. source
In April 2013, Kevin Cleary was named CEO of the company Clif Bar; CFO Boragno; co-owners Erickson and Kit Crawford became co-chief visionary officers.
Erickson settled on a recipe for what would become the CLIF Bar. source
Erickson settled on a recipe for what would become the CLIF Bar.
Erickson tried several ventures including Forza, Torque, and Gary's Bar before settling on CLIF Bar, named after his father Clifford. source
Erickson tried several ventures including Forza, Torque, and Gary's Bar before settling on CLIF Bar, named after his father Clifford.
The packaging image of a rock climber was first drawn by Doug Gilmour on a napkin over dinner in San Francisco. source
The packaging image of a rock climber was first drawn by Doug Gilmour on a napkin over dinner in San Francisco.
In its first year, sales of CLIF Bar exceeded $700,000, fueled primarily by strong sales in bike shops and the growth of the healthy and natural foods movement. source
In its first year, sales of CLIF Bar exceeded $700,000, fueled primarily by strong sales in bike shops and the growth of the healthy and natural foods movement.
Sales doubled each year, and by 1997, revenue surpassed $20 million. source
Sales doubled each year, and by 1997, revenue surpassed $20 million.
In 1997, the company name was changed from Kali's SportNaturals to Clif Bar, Inc. source
In 1997, the company name was changed from Kali's SportNaturals to Clif Bar, Inc.
In 2010 the company moved into a new headquarters in the EmeryTech Building in Emeryville, California. source
In 2010 the company moved into a new headquarters in the EmeryTech Building in Emeryville, California.
In March 1999, Clif Bar introduced LUNA Bar, which was specifically marketed towards women. source
In March 1999, Clif Bar introduced LUNA Bar, which was specifically marketed towards women.
In April 2000, Erickson and Thomas of Clif Bar turned down a $120 million offer from Quaker Oats to buy the company. source
In April 2000, Erickson and Thomas of Clif Bar turned down a $120 million offer from Quaker Oats to buy the company.
Clif Bar & Company was ranked the No. 1 brand in the Forbes "Breakaway Brands" survey. source
Clif Bar & Company was ranked the No. 1 brand in the Forbes "Breakaway Brands" survey.
Erickson and Crawford founded the Clif Bar Family Foundation in 2006. source
Erickson and Crawford founded the Clif Bar Family Foundation in 2006.
Erickson and Crawford also own the Clif Family Winery & Farm in the Napa Valley, which had its first national release in 2008. source
Erickson and Crawford also own the Clif Family Winery & Farm in the Napa Valley, which had its first national release in 2008.
The Clif Bar company has instituted policies intended to make it more green-friendly. source
The Clif Bar company has instituted policies intended to make it more green-friendly.
In 2012, amid concerns over child labor and possible slavery on West African cocoa farms, Clif Bar was challenged to disclose the source of their cocoa source
In 2012, amid concerns over child labor and possible slavery on West African cocoa farms, Clif Bar was challenged to disclose the source of their cocoa
